For the project students are expected to create a branding for a made-up ice cream company. My company name is inspired by the transformation of how ice cream makes me feel growing up. When I was young, ice creams are always associated with happy memories such as going to theme parks and hot summer pool days, but as I grew older I started only craving ice creams when I'm stressed or during a heart break. The name Stress . Dessert was created not only because it is a palindrome but also accurately described my relationship with this sweet icy dessert. I crave it when I'm most stressed, but I also crave it when I was the least stressed.
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